“Who’s ever going to give a damn about having the internet on their phone?” -Evan Adams 1999
Smartphones, facebook, twitter, and apps… they the devil. Working on a college campus has really jaded me to how we’ve become slaves to our phones and connectivity. While I love GPS, Google, and the ability to rapidly access information whenever I need it, I think it’s starting to kill us, physically and socially. You older folks don’t get to complain about millennial on this one either, because your guilty too. After thinking about this, phone free, and doing some research, I think I’ve figured out some of the darker aspects of social media, and the use of smartphones.
The rise of mere presence marketing
Phones got smaller, internet got faster, and advertiser’s eyes got bigger. Now instead of paying the middle man of broadcast companies, every jackass with a phone and a twitter feed became walking billboards. This phenomenon is called mere presence marketing. For a while celebrities didn’t know anything about it, they’d tout your sneakers and jacket without cashing in on that sweet sweet marketing cash. While celebrities have gotten savvy on their marketing strategies, us mere peasants probably don’t realize the impact we have on each other every time we take a selfie with a brand name in view and post it on social media.
Minus the irony
Mere presence marketing and manufactured celebrity endorsements have refined this art into a science, hell they’ve even Categorized social media to understand the strategic and tactical applications. Marketing companies have seen the slow decent into the lifeless shells we are online and have subsequently created lifeless shell profiles to relate to us. In the 90’s our parents were worried that video games and tv would rot our brains and destroy our social skills, but nay, that was merely a chink in the armor. The twenty four hour connectivity, mass of information, and shallow relationships of social media (with app games included in there) is, by far, more invasive. Every time you get a notification, receive a like, give a like, post a comment, we take a hit of that sweet dopamine. 90’s video games could be turned off, but I’ll be dammed if I don’t instinctively check my phone if I even think I feel it vibrate.
I don’t want to mention how much time I devoted to killing this son of a bitch
New Societal Pressures
The problems mentioned above don’t stand alone, the pervasiveness of social media in our culture and throughout the world has impacted our society. We’re like alcoholics that have developed an extremely high tolerance. We’re addicted to a feeling, a habit, and a lifestyle, that has engulfed our friends, but we can’t put it down. The more you drink (browse), the more it takes to find that feeling of euphoria, numbness, and social acceptance.
Every time you look at your phone you gotta take a shot!
We’ve gotten so addicted to the fleeting moments of pleasure, that we’ve developed crushing anxiety and fear, for missing out on the action. The yoga mom expression, that wreaks of essential oils, is FOMO, or fear of missing out. There’s so much content being published online that it’s not nearly possible for us to consume it, leaving you in a constant state of information overload. Ever answer a text while driving? Ever scroll down a news feed till 2am? How bout this, ever check your phone while your having sex? These are the problems that are being reported by teenagers and adults alike.
I hope this goes viral….
We’ve committed to our fake social lives and accomplishments more than our physical lives. I don’t know where you were in 2016, but you couldn’t venture outside without running into somebody looking for a fake Pokemon. So yeah, what’s it matter that you have a flesh and blood human being sitting across from you (or on top of you) when you just got a “like” for the picture of the dinner you cooked for them. Hell, you’ve probably showed it off as soon as you found out.
My eyes are up HERE Karen!
The added pressure to be available online at all times, available for your friends, or your overly demanding boss… (I’m looking at you Matt) whenever they text. You’re out trying to have the “best weekend ever with the boys” or to eat the best food at the trendiest restaurants so we can capture it online which has pressured us into making Fake Personas. Who wants to be friends with someone that’s unavailable? Who wants to get notifications from a downer? How the hell is everyone gonna know how awesome your marriage is if you don’t post it?
Societal Change
What the hell has this done to us? Apparently it has seriously deteriorated our attention spans by about 25% putting us below the goldfish. Those same soulless marketing agencies that are creating those shell profiles are trying to make their videos, ads, and pages easier to digest to account for this ADD. We’ve become a culture of distraction, looking for constant entertainment and Small, Instant, Rewards.
I’m sorry what was that?
Participation in organized sports, outdoor activities, and social interaction has also severely crippled our accountability. When’s the last time you made plans with a friend before hand and executed it without a phone call or text message? It used to happen all the time, you’d make a plan to meet up, and just do it, I can’t even get my friends to come to my door without receiving an “I’m here” text.
Just ring the doorbell I see your for God’s sake.
Our society has become self loathing narcissists, lying about how happy they are but unable to make eye contact. People that have a following of a thousand “friends” but suffer from loneliness. The anonymity of the internet has also allowed us to share that hate and self loathing even easier, without the fear of having to gut our the physical and emotional response from our victims. We used to have a word for people that couldn’t understand others emotions, it carried a certain social stigma, it was psychopath. You’re smartphone, has turned you into a psychopath.
Depression
So why the hell do we care about this? Because humans have grown technology much faster than what we are biologically and socially ready for. Much like the advent of the atomic bomb, we’ve created a way for us to destroy ourselves in an instant. Let’s take it back a few years, Homo Sapiens became the dominant species of humanoids because of their ability to form social networks and work together to develop to dominate the landscape. Either that or it was all aliens, but regardless, my point is that we’re social creatures.
The truth is out there
As social creatures, we need touch. No shit, we need it, it’s not a want, something that’s good to have, its a necessity. So the fact that we’ve put each other on the back burner, bypassing our instinctive need for human touch is one hell of an omen. Quick, do you think teen sex is on the rise? Do you think these damn juvenile delinquents are hanging around everywhere getting stoned, smoking, and fucking their way through their teen years? The answer is no. A resounding no. If you’re older than 30, chances are you were far more promiscuous than your nephews and nieces.
Grandma got down a lot harder than the average high school student
The bottom line is Kids aren’t having sex as much any more, they are barely even dating, hell, they aren’t hanging out in person anymore. If you don’t know why this is a problem, look up the rising accounts of incels. Our social barriers are expanding, our outrage culture, and vindictive natures have made almost all forms of interactions a minefield. Privacy and tact have died, and the pressure is driving us all into depression.
So if you’re reading this on your phone in a waiting room, or while you’re laying in bed next to your loved one, do humanity a favor and put this away and strike up some small talk. Shake a hand, give a hug, or just simply give a shit about somebody else for two seconds.